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Marking a major shift in her coaching journey, Emma Coates has left her position leading the England Women’s Under-23 national team to assume the role of head coach for NWSL expansion side Bay FC.

Fresh Beginnings

She takes over from Albertin Montoya, who was at the helm of the San Jose-based club during its debut two seasons in the premier American league. Montoya announced in September his intention to step down at the conclusion of the 2025 campaign, a season which saw Bay FC finish second-bottom in the 14-team standings.

“I have thoroughly enjoyed my time with the FA,” remarked Coates. “It has helped shape me both professionally and personally. I am now prepared and eager to challenge myself in a different setting.”

Coaching Pedigree

Since taking charge in 2023, Coates managed the England U23s through fixtures including a 1-0 victory over Norway in the continental competition and a high-scoring loss to the United States. Accompanying her to the United States is her England assistant, Gemma Davies, a former Aston Villa manager in the Women’s Super League.

Kay Cossington, a former FA women’s technical director, praised Coates's abilities: “Emma is not only an excellent coach, but she also has a demonstrated history of nurturing talent to thrive domestically and internationally.”

“Coates excels at leading of squads and building ethos and has the football vision we were seeking,” she continued.

Club Context

The California side experienced a contrasting start to its NWSL existence, securing a playoff spot and suffering a postseason defeat in its inaugural campaign before struggling to a near-bottom placement in 2025.

The Football Association's new technical lead, Gavin Step, offered thanks to the departing duo: “Our gratitude goes to Emma and Gemma for their time with us and extend our best wishes with their venture abroad. Emma, with Gemma, has played a key role in bolstering the progression route between the WU23s and the senior squad.”

“Their work has directly impacted the development of many young players who have earned call-ups to senior Lionesses,” he added.

Pathway Success

Since taking over Mo Marley in 2023, Coates has been integral to the advancement of a number of players to the national team, including playmaker Lucia Kendall—who recently scored her first Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

Discussions for their replacements has begun, as the FA looks to continue the growth of the Women’s Under-23s setup in the seasons ahead.